Omorfi was incepted as a passion project with a need to fill the gap of a standalone bespoke luxury jewellery label in India. For those looking for something one-of-a-kind, we string together precious elements to adorn a woman through our wearable art.
We offer immense flexibility in creating couture jewellery for both men and women. Our focus is on limited edition jewellery, which makes you stand out amidst your friends and family instead of owning similar mass produced pieces. We value the importance of exclusivity and hence undertake only custom made orders.
‘Omorfi’ meaning ‘beautiful’ in Greek, is an eponymous luxury jewellery label aimed to celebrate every woman’s beauty, femininity and elegance. Our brand philosophy is to create affordable, bespoke creations without compromising on luxury and quality. Luxury culture excites us and we know the thrill of luxury at reasonable prices. Our impeccably executed jewellery, which is finely crafted and tailored with precision, only comprises of diamonds of the highest quality (100% “dosham-free”). To gain a client’s trust and loyalty, in this competitive space, we assure authenticity, creativity and timely delivery with special focus on services. All our jewellery is hallmarked and certified by the most accredited international labs like GIA, IGI or SGL. We wish to organically grow and win the patronage of our customers, one customer at a time.
Nirmal Khanchandani, the founder, hails from a distinguished textile family in Chennai, which has been catering to some of the most reputed stores in and around South India for more than four decades now. Armed with a Masters degree in business from the prestigious Narsee Monjee Institute of Management Studies (NMIMS), Mumbai and an experience in managing his family business, Nirmal launched his entrepreneurial venture after a rigorous year-long training with the best professional assorters and diamond setters in Mumbai, with a vision to create a coveted and trusted label for all jewellery aficionados in India and globally. A self-confessed worshipper of quality, his initial creations garnered a lot of attention from friends and family. The opportunity to cater to some of the elite in Chennai, and also a few international orders, gave him the confidence in his vision.
Always intrigued by the luxury design industry, he remains highly involved throughout the creation process. His passion to cater to the style and quality conscious clientele is the premier driving force. He wishes to redefine jewellery customization into a simple and pleasurable experience. “Our customized jewels are the ultimate luxury because it is a harmonious unity of quality, affordability and uniqueness”.